Technical Ad Specs

Version 1

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Last updated 3 months ago

Technical Ad Specs

Version 1

Overview

ViewFi’s video loyalty and engagement solution enables brands and publishers to build their own rewarded video campaigns which offer:

Data collected within the ad format owned by brand
Brand to offer the reward based on their audience / campaign
Users rewarded by the brand’s program for completing the video.

ViewFi’s solution generates an HTML tag for brands/publishers to traffic. Below is the specifications:

Demo Ad Page -

Ad Format Name: Custom Native Display format - (ViewPlay™)

Placement: Desktop, mobile web

Behaviour: Floating banner (bottom right of page) which clicks to Lightbox to play video and reward counter. Video player loads and plays with sound on in large player without taking the user off the site. The user claims reward at a certain point of the video and data is captured within the player.

Compatibility: Desktop, mobile web. Most devices and browsers supported.

Dimensions: Display element - 400x300 pixels. Open video player in 16:9 ratio.

Video Requirements:

If hosting video, provide the video CDN URL
If ViewFi hosts, provide MP4 video file
Length - No limit

Tracking:

ViewFi platform tracks:

Ad Data

Video Data

User Data

Impressions

Starts

Total Users

Clicks to video

To claim

Total Rewards distributed

CTR

Completes

Claim rate

VTR

Clicks

Interactive Features: The video (once clicked) displayed a gamified counter with hotspot in top right of player for user to claim specific reward.

Test Tag

<!DOCTYPE html>
<html lang="en">
<head>
    <script>
        window.onload = function () {
            // 1) Load external script
            var script = document.createElement('script');
            script.src = 'https://thirdparty.viewfi.io/script.js';
            script.async = true;
            document.body.appendChild(script);

            // 2) Define the click macro (platform specific variable) with a benign destination
            var clickTrackingUrl = '{%click_url_redir%}about%3Ablank';

            // 3) “Fire” the click‐tracking call on user interaction
            var viewfiWidget = document.getElementById('viewfi_widget');
            viewfiWidget.addEventListener('click', function () {
                console.log("Experience clicked");
                fetch(clickTrackingUrl,{
                    method: 'GET',
                    mode: 'no-cors'
                }).catch(function () {
                    // Suppress errors so we don’t break the user’s experience
                });
                // Then continue showing lightbox, video overlay, etc. 
            });
        };
    </script>
</head>
<body>
    <div id="viewfi_widget" data-iframe-src="https://wickedmovie.viewfi.io/c/8D9LKB24L0?adpartner=adkernel">
    </div>
    <image url="https://social-preview.viewfi.io/image/8D9LKB24L0">
</body>
</html>

Third-Party Integrations: Google Ad Manager, tracking pixels

Compliance: AB guidelines, GDPR, COPPA compliant

Technical Constraints: Any platform limitations (e.g., max load time, scripting restrictions)