Technical Ad Specs

Version 1

Overview

ViewFi’s video loyalty and engagement solution enables brands and publishers to build their own rewarded video campaigns which offer:

• Data collected within the ad format owned by brand

• Brand to offer the reward based on their audience / campaign

• Users rewarded by the brand’s program for completing the video.

ViewFi’s solution generates an HTML tag for brands/publishers to traffic. Below is the specifications:

Demo Ad Page - https://ad-demo.viewfi.io/

Ad Format Name: Custom Native Display format - (ViewPlay™)

Placement: Desktop, mobile web

Behaviour: Floating banner (bottom right of page) which clicks to Lightbox to play video and reward counter. Video player loads and plays with sound on in large player without taking the user off the site. The user claims reward at a certain point of the video and data is captured within the player.

Compatibility: Desktop, mobile web. Most devices and browsers supported.

Dimensions: Display element - 400x300 pixels. Open video player in 16:9 ratio.

Video Requirements:

• If hosting video, provide the video CDN URL

• If ViewFi hosts, provide MP4 video file

• Length - No limit

Tracking:

• ViewFi platform tracks:

Ad Data	Video Data	User Data
Impressions	Starts	Total Users
Clicks to video	To claim	Total Rewards distributed
CTR	Completes	Claim rate
	VTR	Clicks

Interactive Features: The video (once clicked) displayed a gamified counter with hotspot in top right of player for user to claim specific reward.

Third-Party Integrations: Google Ad Manager, tracking pixels

Compliance: AB guidelines, GDPR, COPPA compliant

Technical Constraints: Any platform limitations (e.g., max load time, scripting restrictions)