> For the complete documentation index, see [llms.txt](https://docs.viewfi.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.viewfi.io/learn/use-cases/luxury-brands.md).

# Luxury Brands

As apparel and sports brands head to the Metaverse, they want to build relevance for their brand and build community within the web3 world. 

Using ViewFi, these large advertisers can use ViewFi to support their normal marketing and media objectives, which is to obtain video views, sell products and capture user interest. 

Given the interest around NFTs, these brands can add a hook to the millions of dollars they spend on digital advertising and unlock superior performance, while generating a massive number of new wallets within the ecosystem. 

The NFTs can also offer special powers such as discounts, loyalty programs, competitions and access to events and communities. 

With ViewFi and NEAR the user onboarding fricion is removed and you dont need to be a crypto wizard to enjoy NFTs. 

![](https://1941361103-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ffqex03H0w2V2ot4xD5Yz%2Fuploads%2F8e2xbB289s7FhiMUv8q8%2FSuperGucci-01.webp?alt=media\&token=b945ad53-3f82-413d-a535-ceeb1653a394)